In what ways do people today still struggle with tension between individuality and conformity

Everyone want to be a individual who stand out and make the world a better place. Some do but only very little do. Most people struggle with conformity being part of a crowd. They want to do special thing but felt if they stand out life would be much harder. This is true. To stand out is to be misunderstood. And like Emerson said "to be great it is to be misunderstood". A misunderstood person is a lonely person.  No one understand so no one befriend them. This why our world have so little greatness